Roam Travel Poster Co. is all about celebrating the incredible beauty of South Africa—one poster at a time. Each Roam travel poster is the result of meticulous planning, close collaboration, and an eye for detail. Working hand in hand with our talented illustrator Richard, we create colourful, cheerful artworks in our signature Roam style, capturing the essence of South Africa’s landscapes, landmarks, and hidden gems.

Our journey began in the heart of the Western Cape, with our first four posters showcasing the magic of Table Mountain, Boulders Beach, Kirstenbosch, and the Garden Route. Since then, the collection has grown to nearly 30 striking designs, featuring both iconic sights and lesser-known treasures from every corner of the country.

A Word from the Founder

Matthew Bell

“South Africa is my greatest passion. From a young age, I’ve been deeply in love with this country—its people, its spirit, and its breathtaking beauty. I truly believe there’s no better place in the world.

With Roam Travel Poster Co., my goal is to share this love by showcasing South Africa at its best. Our process is detailed and collaborative, from initial ideas to planning, design, creation, and endless fine-tuning, to ensure every poster is just right.

The response has been incredible. It’s deeply rewarding to see so many locals and visitors embrace our posters and share in our love for South Africa through Roam.”