For us at Wren, we’ve found that great creative
moments happen when experiences are connected.
Our inspiration was the connection that was made
while driving behind a truck carrying bags of
cement. And, later that same day, buying shoes.
The connection in question?
What if we experimented by combining a fragile
fabric such as satin, that’s made durable enough
to form resilient ballet shoes, that withstand years
of pressure; along with the techniques applied to
reinforce cement bags, destined for the rubbish pile.
Well, what if?
A few months later our founder,
Wendren Setzer, took cement packaging to her
sewing machine and just like that,
Fast-forward to 10 years later, and our world-first,
patent-pending innovation has been recognised
and admired by industry leaders and our customers.
We hope to continue to come across these
connections and creative moments that inspireour
products, to gain a better understanding of human
experiences that better our designs.