For us at Wren, we’ve found that great creative moments happen when experiences are connected. Our inspiration was the connection that was made while driving behind a truck carrying bags of cement. And, later that same day, buying shoes. The connection in question? What if we experimented by combining a fragile fabric such as satin, that’s made durable enough to form resilient ballet shoes, that withstand years of pressure; along with the techniques applied to reinforce cement bags, destined for the rubbish pile. Well, what if? A few months later our founder, Wendren Setzer, took cement packaging to her sewing machine and just like that, Wren began. Fast-forward to 10 years later, and our world-first, patent-pending innovation has been recognised and admired by industry leaders and our customers. We hope to continue to come across these connections and creative moments that inspireour products, to gain a better understanding of human experiences that better our designs.